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Rickmobile Sweeps the Nation

Rickmobile Sweeps the Nation

In another case of killer collaboration, GOXD has partnered with Adult Swim to design and produce a traveling pop-up shop (aptly named the "Rickmobile") to promote the long-anticipated premiere of "Rick and Morty" Season 3.

Inspired by the Oscar Weinermobile and its cult-following, Adult Swim felt the mad scientist character Rick deserved his own tour of the United States. So our team got to work with a fabricator to engineer a giant fiberglass and styrofoam "Rick" wrapped around a Ford Transit that would carry him zooming down the interstate, as he stares bug-eyed from the back. (Imagine being stuck in traffic behind this dude.)

At each stop, the Rickmobile sells limited edition merchandise to hoards of eager Rick & Morty fanatics. And it's garnering some attention from the press as well. 

Click here to read more about the tour in Event Marketer.

2017 Mid-Year Recap

2017 Mid-Year Recap

The Impact of Mere Exposure

The Impact of Mere Exposure