Rickmobile Sweeps the Nation
In another case of killer collaboration, GOXD has partnered with Adult Swim to design and produce a traveling pop-up shop (aptly named the "Rickmobile") to promote the long-anticipated premiere of "Rick and Morty" Season 3.
Inspired by the Oscar Weinermobile and its cult-following, Adult Swim felt the mad scientist character Rick deserved his own tour of the United States. So our team got to work with a fabricator to engineer a giant fiberglass and styrofoam "Rick" wrapped around a Ford Transit that would carry him zooming down the interstate, as he stares bug-eyed from the back. (Imagine being stuck in traffic behind this dude.)
At each stop, the Rickmobile sells limited edition merchandise to hoards of eager Rick & Morty fanatics. And it's garnering some attention from the press as well.